Want faster results? Try Super Speedy Imports on your store.
Get Super Speedy Imports →Comparing Advanced Product Import for WooCommerce with Super Speedy Imports? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.
Overview of Advanced Product Import for WooCommerce
Advanced Product Import for WooCommerce by BeRocket lets you import products from CSV and XML files with a visual field mapper. Supports scheduled imports, custom fields, and product variations.
Visit Advanced Product Import for WooCommerce →
How Super Speedy Imports differs from Advanced Product Import for WooCommerce
All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Super Speedy Imports is no different. Here is what sets it apart:
Stop waiting, start importing! Get lightning fast imports, import 1 million items in under 100 minutes!
- Works with any post type with some minor limitations
- Update 20,000 stock & prices in under a minute
- Add 1 million posts or products, each with 10 terms, in 100 minutes
- Easy to use interface
- Developer friendly with hooks and filters and custom templates available!
The SQL-first approach taken by Super Speedy Imports results in imports which are over 100 times faster than traditional WordPress row-by-row import techniques.
How to choose between Advanced Product Import for WooCommerce and Super Speedy Imports?
Choosing between Advanced Product Import for WooCommerce and Super Speedy Imports comes down to how seriously performance at scale matters to your business. Super Speedy Imports was built from the ground up with a SQL-first architecture, and every release is benchmarked against a one-million-product WooCommerce store before it ships — the kind of rigorous testing that surfaces the performance issues other plugins quietly ignore. A free trial is available so you can see the difference on your own staging environment before committing.
What do others say about Super Speedy Imports?
Even using this early release, the import speed is amazing. Our previous plugin required months to import our large number of products. This tool takes minutes. The ability to run new product additions and updates will change the way we do business.
We've been using this plugin on our live site for a few weeks now and it's been a phenomenal game changer for us. Before with WP All Import, importing products from a supplier would take so long that by the time the import was done, it wasn't even accurate anymore. It was also taking so many resources that our backend would slowly crawl and was near unusable. Now, imports take a few minutes and we can run imports multiple times a day and can keep our products very up to date. We're still moving some imports from WP All Import over to this, but this plugin has been amazing for us. Thank you so much!
Super Speedy Imports Knowledge Base
View full Knowledge Base →- Complete Guide to Updating Stock & Prices with Super Speedy Imports
- Import Stages
- Quick Start Guide for Super Speedy Imports
- Quick Start Guide: Importing Products with Super Speedy Imports
- Scheduling Automated Imports with Super Speedy Imports
- Using the early access version of Super Speedy Imports
Articles about Super Speedy Imports
View all articles →Super Speedy Imports compared versus other products
What's new in Super Speedy Imports?
1.96 (19th November 2025)
- Further optimisation for local image searching to use post_name instead of post_title and no longer needs to use open-ended LIKE wildcard so it's FAST!
1.95 (19th November 2025)
- Fixed bug in 'import config' handler where it was not parsing the json
- Fixed taxonomies list so it only lists taxonomies from the import post type (e.g. not showing Categories on Products, only product_cat instead)
- Made CSV select searchable and made all select boxes same height
- Changed default options for new imports to 'delete items missing from previous import'
- Added new CLI paramter: –delete-all – will delete all posts/products/cpts added by this import id (does not delete terms or images)
- Added 'thorough image search' option defaulted to off, to speed up local image search for Zippas & GetWaffled
Want faster results? Try Super Speedy Imports on your store.
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