WooCommerce CSV Importer vs Super Speedy Imports

Watch the import workflow

WooCommerce includes a CSV importer for its product catalogue. Super Speedy Imports adds real draft previews, saved import schedules, completion emails and a history of previous runs. This walkthrough uses WooCommerce’s own sample CSV so you can see the setup and the resulting products.

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Feature comparison

0:00 · Your catalogue. Your choice of importer.

Compare the built-in WooCommerce importer with Super Speedy Imports using the same sample catalogue.

0:07 · WooCommerce recognises its sample columns

All 51 sample columns mapped automatically, including attributes and variation fields. Review the dropdowns, then run the importer.

0:16 · Super Speedy Imports automatically configures your import

Upload your CSV. SSI reads a sample of the data, as well as the column headings, to automatically configure the import for you.

0:26 · Check a real product before importing

Create a real draft product. Open it, check the result and discard the preview before your full import.

0:35 · Both import the complete sample catalogue

The built-in importer created 18 products and 7 variations. Super Speedy Imports also passed the same sample-catalogue checks.

0:43 · Update existing products by SKU

Upload your update CSV and select Update existing products. Our three price changes updated the same product records.

0:51 · Schedule the next import inside WordPress

Save your import and choose once, hourly, daily or weekly. Keep recurring supplier updates in the same workspace.

1:00 · Keep track from your inbox

Receive completion emails and a daily summary, including days when no import ran.

1:08 · Review previous imports in one place

Find earlier runs and review their counts, duration and stage details.

Choose the workflow that fits your imports

For an occasional catalogue upload in WooCommerce’s standard format, its built-in importer offers a direct path: upload the file, review the recognised columns and run the import. In this walkthrough all 51 columns mapped automatically. The completed import contained 18 products and seven variations. A second file updated three prices by SKU while retaining the same product records.

Super Speedy Imports is designed for repeat work as well as the first upload. Its automatic configuration reads sample values alongside column headings. Review the mappings together, create a real draft of the first complete product, then save the import for later runs. For a variable product, the preview includes its variations. Once configured, scheduling, completion emails, daily summaries and import history stay inside WordPress.

The walkthrough uses WooCommerce 10.5.3 and previously verified Super Speedy Imports 2.94.4 footage. It is separate from the large-catalogue speed test below. Both tools imported the unchanged sample catalogue; the historical benchmark used a larger deterministic catalogue and the versions stated in its results.

Measured import speed

Historical four-vCPU Hetzner benchmark without image downloads. Each tool used its supported CSV format for the same 55,000-row catalogue. Super Speedy Imports also imported brands and external image URL metadata, and completed selected lookup/recount jobs. See the benchmark for exact timings, settings and correctness checks.

Read the full benchmark and download the reproduction files.

Sources

WooCommerce’s official CSV importer documentation describes the built-in product workflow. The sample import, automatic mappings and SKU update were also checked directly for this comparison.