WooCommerce Product CSV Import Suite vs Super Speedy Imports

Dave Hilditch • March 30, 2026

Want faster results? Try Super Speedy Imports on your store.

Comparing WooCommerce Product CSV Import Suite with Super Speedy Imports? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.

Overview of WooCommerce Product CSV Import Suite

WooCommerce Product CSV Import Suite is WooCommerce's official premium product importer. It handles product data, variations, images, and custom meta via CSV, and integrates directly with the WooCommerce admin interface. It is a reliable baseline tool for stores that need standard product data imports without third-party dependencies.

Visit WooCommerce Product CSV Import Suite →

How Super Speedy Imports differs from WooCommerce Product CSV Import Suite

All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Super Speedy Imports is no different. Here is what sets it apart:

Import CSV and XML files with automatic field mapping, visual previews and fast imports inside WordPress. Bring your existing WP All Import jobs across with the built-in migrator.

WooCommerce's official CSV importer processes rows through WooCommerce's standard PHP data layer, which is thorough but slow for large catalogues. It is not designed for bulk imports of hundreds of thousands of products or for frequent automated re-imports. Super Speedy Imports uses direct SQL operations and CLI tooling to work outside the PHP request cycle entirely, making it dramatically faster for high-volume scenarios.

How to choose between WooCommerce Product CSV Import Suite and Super Speedy Imports?

The official WooCommerce CSV importer is reliable for small-to-medium catalogues, but its PHP-based processing hits walls at high volumes. Super Speedy Imports is built for exactly that scale — SQL-first, CLI-driven, and tested against one-million-product catalogues. A free trial is available to test on your own data.

What do others say about Super Speedy Imports?

★★★★★

Krish Himmatramka — February 2025

We've been using this plugin on our live site for a few weeks now and it's been a phenomenal game changer for us. Before with WP All Import, importing products from a supplier would take so long that by the time the import was done, it wasn't even accurate anymore. It was also taking so many resources that our backend would slowly crawl and was near unusable. Now, imports take a few minutes and we can run imports multiple times a day and can keep our products very up to date. We're still moving some imports from WP All Import over to this, but this plugin has been amazing for us. Thank you so much!

★★★★★

Michael Aronoff — September 2026

This plugin is amazing! I was using WP All Import and my import job took over an hour. With Super Speedy Imports it is taking 111 seconds! That is not a typo. I verified the data. Just amazing. I can fully recommend this plugin.

★★★★★

bntw_25731 — September 2026

Super Speedy Imports has made a huge difference in how we manage our large WooCommerce catalog. We're able to update thousands of products incredibly quickly, and the support has been outstanding. Dave has personally worked through a few issues with us, listened to our feedback, and released fixes extremely quickly. It's rare to get this level of support directly from a developer. Very happy with both the plugin and the support!