Want faster results? Try Super Speedy Imports on your store.
Get Super Speedy Imports →Comparing Product Import Export for WooCommerce with Super Speedy Imports? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.
Overview of Product Import Export for WooCommerce
Product Import Export for WooCommerce by Webtoffee supports importing and exporting WooCommerce product data in CSV and XML formats. It covers simple, variable, grouped, and external products, with field mapping, scheduling, and a clean admin interface suitable for store managers.
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How Super Speedy Imports differs from Product Import Export for WooCommerce
All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Super Speedy Imports is no different. Here is what sets it apart:
Stop waiting, start importing! Get lightning fast imports, import 1 million items in under 100 minutes!
- Works with any post type with some minor limitations
- Update 20,000 stock & prices in under a minute
- Add 1 million posts or products, each with 10 terms, in 100 minutes
- Easy to use interface
- Developer friendly with hooks and filters and custom templates available!
The SQL-first approach taken by Super Speedy Imports results in imports which are over 100 times faster than traditional WordPress row-by-row import techniques.
Product Import Export for WooCommerce uses standard WooCommerce data handling for its imports, which is appropriate for moderate catalogue sizes but begins to struggle — through memory limits and PHP timeouts — as row counts climb into the hundreds of thousands. Super Speedy Imports bypasses that standard layer with direct SQL operations and CLI execution, remaining fast and reliable regardless of catalogue size.
How to choose between Product Import Export for WooCommerce and Super Speedy Imports?
Product Import Export for WooCommerce handles everyday import needs well, but high-volume catalogues and scheduled automation benefit from a faster approach. Super Speedy Imports' SQL-first architecture processes large product sets without the PHP limitations that constrain standard importers. Tested against one-million-product catalogues, with a free trial available.
What do others say about Super Speedy Imports?
Even using this early release, the import speed is amazing. Our previous plugin required months to import our large number of products. This tool takes minutes. The ability to run new product additions and updates will change the way we do business.
We've been using this plugin on our live site for a few weeks now and it's been a phenomenal game changer for us. Before with WP All Import, importing products from a supplier would take so long that by the time the import was done, it wasn't even accurate anymore. It was also taking so many resources that our backend would slowly crawl and was near unusable. Now, imports take a few minutes and we can run imports multiple times a day and can keep our products very up to date. We're still moving some imports from WP All Import over to this, but this plugin has been amazing for us. Thank you so much!
Super Speedy Imports Knowledge Base
View full Knowledge Base →- Complete Guide to Updating Stock & Prices with Super Speedy Imports
- Import Stages
- Quick Start Guide for Super Speedy Imports
- Quick Start Guide: Importing Products with Super Speedy Imports
- Scheduling Automated Imports with Super Speedy Imports
- Using the early access version of Super Speedy Imports
Articles about Super Speedy Imports
View all articles →Super Speedy Imports compared versus other products
What's new in Super Speedy Imports?
1.96 (19th November 2025)
- Further optimisation for local image searching to use post_name instead of post_title and no longer needs to use open-ended LIKE wildcard so it's FAST!
1.95 (19th November 2025)
- Fixed bug in 'import config' handler where it was not parsing the json
- Fixed taxonomies list so it only lists taxonomies from the import post type (e.g. not showing Categories on Products, only product_cat instead)
- Made CSV select searchable and made all select boxes same height
- Changed default options for new imports to 'delete items missing from previous import'
- Added new CLI paramter: –delete-all – will delete all posts/products/cpts added by this import id (does not delete terms or images)
- Added 'thorough image search' option defaulted to off, to speed up local image search for Zippas & GetWaffled
Want faster results? Try Super Speedy Imports on your store.
Get Super Speedy Imports →
