Super Speedy Imports

New three-way benchmark: WebToffee, WP All Import Pro and Super Speedy Imports were tested with the same 10,000-row initial and update files, including CPU, RAM, disk and page-response monitoring. Compare all three importers.

Independent, reproducible performance benchmarks for Super Speedy Imports on WooCommerce — every run measured on a fixed server, against WP All Import Pro, with the full dataset and configs published so anyone can repeat them.

👉 New here? Start with the side-by-side: Super Speedy Imports vs WP All Import Pro — headline figures and plain-English guidance on what to choose.

The headline

• 50,000 full update (the headline): ~60 seconds — about 1,100–1,200× faster (vs over 20 hours). The everyday supplier-feed operation, and our strongest, most representative result.
• 1,000 products: ~9s — about 24× faster than WP All Import Pro.
• 50,000 products with images: ~6 minutes — about 620–670× faster. A less typical one-off; the eye-catching disk gap is inflated by the benchmark’s reused images (details on the run page).

How we test

Hetzner CPX32 (4 vCPU, 8 GB RAM, Ubuntu 24.04), WooCommerce 10.3 / PHP 8.2 / MariaDB 10.6 / WordPress 7.0. Super Speedy Imports 2.55.7 with 8 parallel workers. Same CSV feeds and images for every plugin, snapshot-reset between runs. Each run page below carries its full methodology, a per-stage timing breakdown, and a download bundle to reproduce it. These are controlled scenarios, not universal benchmarks.

Benchmark runs

(This list will be generated automatically in a later version.)

• 50,000 full update — ~1,100–1,200× faster (our strongest result)
• 50,000 full update + Scalability Pro — stable ~60s
• 1,000 products (no images) — ~24× faster than WP All Import Pro
• 50,000 products (with images) — ~620–670× faster (a less typical one-off)
• 1,000,000 products: Pro vs Lite — a million products in ~22 minutes; Pro and the free Lite edition run at the same speed (shared engine), the wp.org edition ~4× slower (single-worker).
• 1,000,000 simple products (Pro) — 22m 30s at a flat ~128 MB, with external images, five attributes and ~10M term relationships.
• 1,000,000 simple products (free Lite) — 21m 28s, the same speed as Pro; Lite keeps the full import engine.

WebToffee Free comparison: 10,000-product synchronisation

Using the exact same WebToffee-format CSV on both plugins, Super Speedy Imports Pro 2.86.0 completed the 10,000-product initial import in 12.950 seconds and the update in 16.450 seconds in the deterministic repeat, measured with full CPU, RAM and disk telemetry. WebToffee Free 2.6.5 took 886.904 seconds and 358.644 seconds respectively. Inspect the measured result.

An earlier run with Super Speedy Imports Pro 2.83.0 took 15.947 seconds and 20.019 seconds, against 1,016.141 seconds and 488.235 seconds for WebToffee Free 2.6.5 (63.719× and 24.388× faster). The run pages below keep that earlier run, with its video and screenshots, as separate evidence.

• 10,000 products, initial import: 68.487× faster than WebToffee Free in the deterministic repeat.
• 10,000-row product synchronisation: 21.802× faster in the deterministic repeat, while also removing the 1,000 products omitted from the feed.
• Direct comparison: full methodology, correctness table, disclosures and reproduction bundle.