WP All Import Pro
New 10,000-product benchmark: WP All Import Pro took 381.098 seconds for the initial import and 538.577 seconds for the update. The page includes correctness, CPU, RAM, disk, visitor and wp-admin TTFB, and managed-host projections. Read the complete benchmark.
Independent, reproducible performance benchmarks for WP All Import Pro on WooCommerce ā measured on a fixed server with published datasets and the exact import templates, so anyone can repeat them. Each run also shows how Super Speedy Imports performed on the identical feed.
š Deciding between the two? Read the side-by-side: Super Speedy Imports vs WP All Import Pro.
What we measured
- 1,000 products (no images): 3m 48s.
- 50,000 full update: 20h 11m ā the everyday supplier-feed job, and the most representative test.
- 50,000 full update + Scalability Pro: 2h 23m ā Scalability Pro gives WP All Import an ~8Ć boost on this update.
- 50,000 products (with images): 65h 59m ā a less typical one-off; disk figures distorted by the benchmark’s reused images.
WP All Import Pro is a capable, general-purpose importer. It processes a feed row-by-row in a single process, so its time-per-product rises with catalogue size (~0.23s/product at 1,000 ā ~4.75s/product at 50,000), and on images it downloads per product rather than de-duplicating. Those two characteristics explain the figures above. Scalability Pro mitigates the first ā its database indexes cut the 50,000-product update from 20h 11m to 2h 23m (~8Ć) ā though the row-by-row model remains.
How we test
Hetzner CPX32 (4 vCPU, 8 GB RAM, Ubuntu 24.04), WooCommerce 10.3 / PHP 8.2 / MariaDB 10.6 / WordPress 7.0. WP All Import Pro 5.0.6 + WooCommerce add-on 4.0.6 at default settings, run via wp all-import run. Same feeds and images as every other plugin tested, snapshot-reset between runs. Each run page carries its full methodology and a download bundle (including the exact WP All Import template) to reproduce it. These are controlled scenarios, not universal benchmarks.
Benchmark runs
(This list will be generated automatically in a later version.)
- 1,000 products (no images) ā 3m 48s
- 50,000 full update ā 20h 11m
- 50,000 full update + Scalability Pro ā 2h 23m (~8Ć faster)
- 50,000 products (with images) ā 65h 59m (a less typical one-off)

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