WP All Import Pro

Super Speedy Plugins •

New 10,000-product benchmark: WP All Import Pro took 381.098 seconds for the initial import and 538.577 seconds for the update. The page includes correctness, CPU, RAM, disk, visitor and wp-admin TTFB, and managed-host projections. Read the complete benchmark.

Independent, reproducible performance benchmarks for WP All Import Pro on WooCommerce — measured on a fixed server with published datasets and the exact import templates, so anyone can repeat them. Each run also shows how Super Speedy Imports performed on the identical feed.

šŸ‘‰ Deciding between the two? Read the side-by-side: Super Speedy Imports vs WP All Import Pro.

What we measured

  • 1,000 products (no images): 3m 48s.
  • 50,000 full update: 20h 11m — the everyday supplier-feed job, and the most representative test.
  • 50,000 full update + Scalability Pro: 2h 23m — Scalability Pro gives WP All Import an ~8Ɨ boost on this update.
  • 50,000 products (with images): 65h 59m — a less typical one-off; disk figures distorted by the benchmark’s reused images.

WP All Import Pro is a capable, general-purpose importer. It processes a feed row-by-row in a single process, so its time-per-product rises with catalogue size (~0.23s/product at 1,000 → ~4.75s/product at 50,000), and on images it downloads per product rather than de-duplicating. Those two characteristics explain the figures above. Scalability Pro mitigates the first — its database indexes cut the 50,000-product update from 20h 11m to 2h 23m (~8Ɨ) — though the row-by-row model remains.

How we test

Hetzner CPX32 (4 vCPU, 8 GB RAM, Ubuntu 24.04), WooCommerce 10.3 / PHP 8.2 / MariaDB 10.6 / WordPress 7.0. WP All Import Pro 5.0.6 + WooCommerce add-on 4.0.6 at default settings, run via wp all-import run. Same feeds and images as every other plugin tested, snapshot-reset between runs. Each run page carries its full methodology and a download bundle (including the exact WP All Import template) to reproduce it. These are controlled scenarios, not universal benchmarks.

Benchmark runs

(This list will be generated automatically in a later version.)

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