From multi-hour imports to hourly updates: 78,000 products in about four minutes

Dave Hilditch • July 17, 2026

Dima, a WooCommerce developer from Italy, runs a large product catalogue selling tyres that changes constantly. On WP All Import, imports took many hours even after optimisation. With Super Speedy Imports he now imports 77,898 rows in 260 seconds, and runs the whole thing every hour to keep prices and stock in sync.

The developer and the catalogue

Dima is a WooCommerce developer based in Italy, working with a large product catalogue that carries many attributes and custom fields. The source data changes often and arrives by FTP, so the store needs frequent imports to stay accurate.

What he imports, and how often

He runs imports every hour, keeping prices and stock quantities in sync with the source feed. The catalogue is large. A recent import processed 77,898 rows in 260 seconds (about 4 minutes) performing mostly stock & price updates, and an earlier one loaded around 68,000 new products, with many attributes and custom fields, in about six minutes.

You can see here how many taxonomies Dima imports which should give you confidence about how much data Super Speedy Imports can handle (all of it! Bring it on!)

Here you can see the quantity of postmeta that Dima is importing and updating every hour. Previously with WP All Import, his imports took over 10 hours! Now they take less than 5 minutes.

The problem: hours-long imports, and hosting that could not cope

Before Super Speedy Imports, Dima used WP All Import. In his words:

With my catalogue size, imports could take many hours even after optimisation. It was also difficult to find a relatively cheap hosting solution that could reliably handle those imports with WP All Import.

So both the size of the catalogue and how often he could update it were limited by how slow and heavy the import was. At this scale, importing felt like a risk every time.

The switch, and an honest word on the learning curve

Dima found Super Speedy Imports while it was still in alpha, and bought it because he needed to solve the problem and was willing to learn something new:

The learning curve can feel a bit difficult at first, especially because the interface is different from what I was used to with WP All Import. But I really needed to solve this import problem, and learning something new is not scary to me. I was hopeful it could be the right solution, and in fact it has done the job extremely well.

The result: 77,898 rows in 260 seconds, every hour

Now Dima imports every hour, without splitting files by hand, keeping prices and stock current across a large catalogue. The change is as much about confidence as speed:

Before, importing this kind of catalogue felt like a heavy and risky operation. Now it feels much more normal and manageable.

Summary

Super Speedy Imports has let Dima work with much larger WooCommerce catalogues confidently, update prices and stock far more frequently, stop splitting files by hand, and cut the waiting. He summed up the speed simply: the import is simply WOW.

Slow imports quietly cap your store. Super Speedy Imports is up to 1200x+ faster than WP All Import – see the benchmarks or check the pricing for Super Speedy Imports.