Managing Subscribers
The Subscribers page gives you a full view of everyone who has signed up through your signup forms.
Viewing Subscribers
Go to SSE Emails > Subscribers to see all subscribers.
Columns
| Column | Description |
|---|---|
| The subscriber’s email address | |
| Name | First and last name (if collected) |
| Lists | Coloured badges showing which lists they belong to. Green = subscribed, grey with strikethrough = unsubscribed |
| WP User | Link to the WordPress user profile if the subscriber is a registered user. Shows “Guest” for non-logged-in subscribers |
| Subscribed | Date and time the subscriber was first added |
Searching
Use the search box to find subscribers by email, first name, or last name.
Filtering by List
Use the dropdown filter above the table to show only subscribers belonging to a specific list. Click “Filter” to apply.
Sorting
Click the Email or Subscribed column headers to sort. Click again to reverse the order.
Deleting Subscribers
- Single delete: hover over a subscriber row and click “Delete” in the row actions
- Bulk delete: check multiple subscribers, select “Delete” from the bulk actions dropdown, and click “Apply”
Deleting a subscriber removes them from all lists and permanently deletes their record.
Deleting is permanent and loses the person’s history and suppression state. If you only want to stop mailing someone, unsubscribing them from a list (or letting them suppress marketing) is usually the right move, not deleting. A deleted address can re-subscribe from scratch, which is not what you want for someone who complained.
Exporting Subscribers
Click the Export CSV button at the top of the subscribers page to download all subscribers as a CSV file.
The CSV includes:
- First Name
- Last Name
- Lists (comma-separated names of lists they’re subscribed to)
- Subscribed Date
The export respects any active list filter. If you’re viewing subscribers for a specific list, the export will only include those subscribers.
How Subscribers Are Created
Subscribers are added when:
- Someone submits a signup form (inline, shortcode, block, or popup)
- The email is validated and the honeypot spam check passes
- If the email already exists, the existing subscriber is reused (no duplicate)
- The subscriber is added to all lists linked to the form
Guest vs Logged-In
- Logged-in users: the subscriber record is linked to their WP user ID immediately
- Guests: a cookie (
sse_subscriber_id) is set. If they later register a WP account with the same email, the subscriber record is automatically linked to their new user profile (this happens on both registration and login)
A guest who subscribes and only registers a WordPress account weeks later still gets stitched to the same subscriber record, so you never end up with a duplicate guest row plus a user row for the same person. The match is by email address, on both registration and login.
Duplicate Handling
If someone subscribes with an email that already exists:
- No duplicate subscriber is created
- They are added to any new lists from the form they used
- If they were previously unsubscribed from a list, they are re-subscribed
- Their name is updated only if it was previously empty
Subscriber Counts
The subscriber count shown on the Lists page counts only subscribed members (not unsubscribed or pending). The total on the Dashboard counts all unique subscribers regardless of list status.
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