Advanced Product Import (BeRocket) vs Super Speedy Imports

Dave Hilditch • March 5, 2026

Want faster results? Try Super Speedy Imports on your store.

Comparing Advanced Product Import for WooCommerce with Super Speedy Imports? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.

Overview of Advanced Product Import for WooCommerce

Advanced Product Import for WooCommerce by BeRocket lets you import products from CSV and XML files with a visual field mapper. Supports scheduled imports, custom fields, and product variations.

Visit Advanced Product Import for WooCommerce →

How Super Speedy Imports differs from Advanced Product Import for WooCommerce

All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Super Speedy Imports is no different. Here is what sets it apart:

Import CSV and XML files with automatic field mapping, visual previews and fast imports inside WordPress. Bring your existing WP All Import jobs across with the built-in migrator.

How to choose between Advanced Product Import for WooCommerce and Super Speedy Imports?

Choosing between Advanced Product Import for WooCommerce and Super Speedy Imports comes down to how seriously performance at scale matters to your business. Super Speedy Imports was built from the ground up with a SQL-first architecture, and every release is benchmarked against a one-million-product WooCommerce store before it ships — the kind of rigorous testing that surfaces the performance issues other plugins quietly ignore. A free trial is available so you can see the difference on your own staging environment before committing.

What do others say about Super Speedy Imports?

★★★★★

Krish Himmatramka — February 2025

We've been using this plugin on our live site for a few weeks now and it's been a phenomenal game changer for us. Before with WP All Import, importing products from a supplier would take so long that by the time the import was done, it wasn't even accurate anymore. It was also taking so many resources that our backend would slowly crawl and was near unusable. Now, imports take a few minutes and we can run imports multiple times a day and can keep our products very up to date. We're still moving some imports from WP All Import over to this, but this plugin has been amazing for us. Thank you so much!

★★★★★

Michael Aronoff — September 2026

This plugin is amazing! I was using WP All Import and my import job took over an hour. With Super Speedy Imports it is taking 111 seconds! That is not a typo. I verified the data. Just amazing. I can fully recommend this plugin.

★★★★★

bntw_25731 — September 2026

Super Speedy Imports has made a huge difference in how we manage our large WooCommerce catalog. We're able to update thousands of products incredibly quickly, and the support has been outstanding. Dave has personally worked through a few issues with us, listened to our feedback, and released fixes extremely quickly. It's rare to get this level of support directly from a developer. Very happy with both the plugin and the support!