Import Products from any File vs Super Speedy Imports

Dave Hilditch • March 5, 2026

Want faster results? Try Super Speedy Imports on your store.

Comparing Import Products from any File with Super Speedy Imports? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.

Overview of Import Products from any File

Import Products from any File by WPFactory allows you to import WooCommerce products from CSV, TSV, and XML files. It is a flexible free importer with basic field mapping and product variation support.

Visit Import Products from any File →

How Super Speedy Imports differs from Import Products from any File

All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Super Speedy Imports is no different. Here is what sets it apart:

Import CSV and XML files with automatic field mapping, visual previews and fast imports inside WordPress. Bring your existing WP All Import jobs across with the built-in migrator.

How to choose between Import Products from any File and Super Speedy Imports?

The honest question to ask is: does Import Products from any File's development team regularly benchmark their plugin against stores with hundreds of thousands of products? For Super Speedy Imports, that answer is unambiguous — performance testing against a one-million-product store is part of every single release cycle, not an afterthought. If consistent, predictable speed matters to your business, that is a meaningful difference. A free trial is available to test it risk-free on your staging environment.

What do others say about Super Speedy Imports?

★★★★★

Krish Himmatramka — February 2025

We've been using this plugin on our live site for a few weeks now and it's been a phenomenal game changer for us. Before with WP All Import, importing products from a supplier would take so long that by the time the import was done, it wasn't even accurate anymore. It was also taking so many resources that our backend would slowly crawl and was near unusable. Now, imports take a few minutes and we can run imports multiple times a day and can keep our products very up to date. We're still moving some imports from WP All Import over to this, but this plugin has been amazing for us. Thank you so much!

★★★★★

Michael Aronoff — September 2026

This plugin is amazing! I was using WP All Import and my import job took over an hour. With Super Speedy Imports it is taking 111 seconds! That is not a typo. I verified the data. Just amazing. I can fully recommend this plugin.

★★★★★

bntw_25731 — September 2026

Super Speedy Imports has made a huge difference in how we manage our large WooCommerce catalog. We're able to update thousands of products incredibly quickly, and the support has been outstanding. Dave has personally worked through a few issues with us, listened to our feedback, and released fixes extremely quickly. It's rare to get this level of support directly from a developer. Very happy with both the plugin and the support!