Product Import Export for WooCommerce vs Super Speedy Imports

Dave Hilditch •

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Comparing Product Import Export for WooCommerce with Super Speedy Imports? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.

Overview of Product Import Export for WooCommerce

Product Import Export for WooCommerce by Webtoffee supports importing and exporting WooCommerce product data in CSV and XML formats. It covers simple, variable, grouped, and external products, with field mapping, scheduling, and a clean admin interface suitable for store managers.

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How Super Speedy Imports differs from Product Import Export for WooCommerce

All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Super Speedy Imports is no different. Here is what sets it apart:

Import CSV and XML files with automatic field mapping, visual previews and fast imports inside WordPress. Bring your existing WP All Import jobs across with the built-in migrator.

Product Import Export for WooCommerce uses standard WooCommerce data handling for its imports, which is appropriate for moderate catalogue sizes but begins to struggle — through memory limits and PHP timeouts — as row counts climb into the hundreds of thousands. Super Speedy Imports bypasses that standard layer with direct SQL operations and CLI execution, remaining fast and reliable regardless of catalogue size.

How to choose between Product Import Export for WooCommerce and Super Speedy Imports?

Product Import Export for WooCommerce handles everyday import needs well, but high-volume catalogues and scheduled automation benefit from a faster approach. Super Speedy Imports' SQL-first architecture processes large product sets without the PHP limitations that constrain standard importers. Tested against one-million-product catalogues, with a free trial available.

What do others say about Super Speedy Imports?

★★★★★
Krish Himmatramka — February 2025

We've been using this plugin on our live site for a few weeks now and it's been a phenomenal game changer for us. Before with WP All Import, importing products from a supplier would take so long that by the time the import was done, it wasn't even accurate anymore. It was also taking so many resources that our backend would slowly crawl and was near unusable. Now, imports take a few minutes and we can run imports multiple times a day and can keep our products very up to date. We're still moving some imports from WP All Import over to this, but this plugin has been amazing for us. Thank you so much!

★★★★★
Michael Aronoff — September 2026

This plugin is amazing! I was using WP All Import and my import job took over an hour. With Super Speedy Imports it is taking 111 seconds! That is not a typo. I verified the data. Just amazing. I can fully recommend this plugin.

★★★★★
bntw_25731 — September 2026

Super Speedy Imports has made a huge difference in how we manage our large WooCommerce catalog. We're able to update thousands of products incredibly quickly, and the support has been outstanding. Dave has personally worked through a few issues with us, listened to our feedback, and released fixes extremely quickly. It's rare to get this level of support directly from a developer. Very happy with both the plugin and the support!

Super Speedy Imports Knowledge Base

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Want faster results? Try Super Speedy Imports on your store.

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