Want faster results? Try Auto Infinite Scroll on your store.
Get Auto Infinite Scroll →Comparing WooCommerce Load More Products with Auto Infinite Scroll? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.
Overview of WooCommerce Load More Products
WooCommerce Load More Products adds a load-more button or automatic infinite scroll to WooCommerce product archives. It uses AJAX to load additional products into the page without a full reload, and supports customisable button text, animations, and per-page product counts.
Visit WooCommerce Load More Products →
How Auto Infinite Scroll differs from WooCommerce Load More Products
All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Auto Infinite Scroll is no different. Here is what sets it apart:
Tablet and phone users love to be able to keep scrolling rather than hitting small ‘next’ buttons, and our infinite scroll plugin adds that functionality with speed and scalability in mind.
Firstly, it automatically integrates with WooCommerce and your blogs. Secondly, it has a magic memory stored in the browser cache. This means when users click back from a specific article or product to the archive page, the archive loads instantly – no waiting for pages 1, 2, and 3 to re-load – instant loading.
WooCommerce Load More Products is straightforward to set up for standard WooCommerce archives, but it relies on WooCommerce's standard query layer to fetch additional products. Auto Infinite Scroll queries the database directly via SQL-first operations, which means faster AJAX responses on large catalogues where WooCommerce's standard query overhead becomes a bottleneck.
How to choose between WooCommerce Load More Products and Auto Infinite Scroll?
WooCommerce Load More Products handles the basics well, but at scale the standard WooCommerce query overhead shows up in AJAX load times. Auto Infinite Scroll's SQL-first approach keeps those load times fast regardless of catalogue size. Tested against one-million products, with a free trial available.
What do others say about Auto Infinite Scroll?
I usually don't bother writing reviews but I see a few reviews here that are complaining about support and they are kinda old which I think shows the wrong impression of how it is. I have a completely different experience with support and I have never before had a chance to talk to a dev directly on Discord and that bugs and issues were resolved almost immediately. I'm using Breakdance builder which is fairly new so there were few fixes needed and now everything works fine. Also, all my suggestions for improvements were implemented … Support is 10/10!!
Excellent plugin.Integrates well with most themes with minor modifications. Massively speeds up the archive browsing process and removes uncached paginated pages (improving pagespeed scores).
Was having a problem with a competitor plugin so decided to purchase this. Worked instantly with my configuration, literally did nothing and it worked. That's how good it was. Highly recommend it, plugin developers are extremely knowledgeable and on top of everything they do.
Auto Infinite Scroll Knowledge Base
View full Knowledge Base →Articles about Auto Infinite Scroll
View all articles →- Dev Diary #4
- Auto Infinite Scroll multiple updates released – but a manual update required
- Super Speedy Plugins Plugin Updates and Feature Requests
- Scalability Pro is changing
- Scalability Pro upgrade released
- Super Speedy Plugins Performance Plugin v2.7 Released
- How the natural sort order and pagination/product count options work in the WP Intense plugin
Auto Infinite Scroll compared versus other products
What's new in Auto Infinite Scroll?
1.62 (18th November 2025)
- Added full namespacing for plugin update checker to prevent conflicts with 3rd party plugins
1.61 (15th May 2025)
- Improved magic back button technology so that it definitely only runs on back button as it was confusing when clicking fresh to the archive and it was scrolling down whereas this is natural for the back button
1.60 (27th March 2025)
- Added JS trigger to invoke the Woo Variation Swatches Pro code after infinite scroll adds products
1.59 (18th Feburary 2025)
- Fixed admin screen so you can set the Load More button to appear after 0 pages – this means the load more button can be configured to appear immediately
1.58 (27th November 2024)
- Fix for new settings to clear the local transient cache when the license key is changed
- Added a new 'recheck now' button on the license key page for when users renew or upgrade
Want faster results? Try Auto Infinite Scroll on your store.
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