WooCommerce Load More Products vs Auto Infinite Scroll
Want faster results? Try Auto Infinite Scroll on your store.
Get Auto Infinite Scroll →Comparing WooCommerce Load More Products with Auto Infinite Scroll? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.
Overview of WooCommerce Load More Products
WooCommerce Load More Products adds a load-more button or automatic infinite scroll to WooCommerce product archives. It uses AJAX to load additional products into the page without a full reload, and supports customisable button text, animations, and per-page product counts.
Visit WooCommerce Load More Products →
How Auto Infinite Scroll differs from WooCommerce Load More Products
All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Auto Infinite Scroll is no different. Here is what sets it apart:
Page-by-page navigation breaks browsing momentum, and losing their place after opening a product is worse. Auto Infinite Scroll appends the next archive page automatically or behind a Load More button, then restores the shopper’s saved position when they press Back.
WooCommerce Load More Products is straightforward to set up for standard WooCommerce archives, but it relies on WooCommerce's standard query layer to fetch additional products. Auto Infinite Scroll queries the database directly via SQL-first operations, which means faster AJAX responses on large catalogues where WooCommerce's standard query overhead becomes a bottleneck.
How to choose between WooCommerce Load More Products and Auto Infinite Scroll?
WooCommerce Load More Products handles the basics well, but at scale the standard WooCommerce query overhead shows up in AJAX load times. Auto Infinite Scroll's SQL-first approach keeps those load times fast regardless of catalogue size. Tested against one-million products, with a free trial available.
What do others say about Auto Infinite Scroll?
I usually don't bother writing reviews but I see a few reviews here that are complaining about support and they are kinda old which I think shows the wrong impression of how it is. I have a completely different experience with support and I have never before had a chance to talk to a dev directly on Discord and that bugs and issues were resolved almost immediately. I'm using Breakdance builder which is fairly new so there were few fixes needed and now everything works fine. Also, all my suggestions for improvements were implemented … Support is 10/10!!
Excellent plugin.Integrates well with most themes with minor modifications. Massively speeds up the archive browsing process and removes uncached paginated pages (improving pagespeed scores).
Was having a problem with a competitor plugin so decided to purchase this. Worked instantly with my configuration, literally did nothing and it worked. That's how good it was. Highly recommend it, plugin developers are extremely knowledgeable and on top of everything they do.
Articles about Auto Infinite Scroll
View all articles →- Dev Diary #4
- Auto Infinite Scroll multiple updates released – but a manual update required
- Super Speedy Plugins Plugin Updates and Feature Requests
- Scalability Pro is changing
- Scalability Pro upgrade released
- Super Speedy Plugins Performance Plugin v2.7 Released
- How the natural sort order and pagination/product count options work in the WP Intense plugin
Auto Infinite Scroll compared versus other products
What's new in Auto Infinite Scroll?
1.74.1
- Fixed infinite scroll stopping after one page when a visitor jumps to the bottom with the End key or scrollbar and a sidebar is taller than the product list.
1.74.0
- Restored loading AIS scripts and styles everywhere by default, with an optional setting to remove them from non-archive pages.
- Added keep-script URL overrides that match from the start, with `*` wildcard support.
1.73 (14th September 2026)
- Stopped WooCommerce subcategory tiles being appended again when loading more products
- Fixed infinite scrolling retaining stale page numbers, previous links and WooCommerce result counts
- Stopped loading the pagination scripts and styles on ordinary pages, so only listings that can actually page carry them
- Added an ais_load_frontend_assets filter for themes that render their own paginated loop on an ordinary page
- Tested up to WordPress 7.1
Want faster results? Try Auto Infinite Scroll on your store.
Get Auto Infinite Scroll →
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